When the national SCORE program needed a promotional push in the Gem State, we secured several media placements, focusing on local participants. The Idaho Press ran an extensive piece on the front page of their Sunday edition.  Read the full story here.

Recognizing a leader in the industry at the local level is possible with great relationships within the media, but elevating the story to the national level brought a new level of exposure not only for the inductee, but for the Idaho Milk Processors Association. The pitch yielded eight media placements including this one with Dairy Foods Magazine. See story here.

APC's spray dried plasma and red cells will be taking a NASA rocket ride in hopes of advancing research to treat traumatic injury in space. Read the full story.

Proponents of the ingredient, which needs less water to grow and is gluten-free, are aiming to expand its use in crackers, chips, breakfast cereals and pasta. See the full story here on Food Dive.

 When Bill Garibyan envisioned a gallery to showcase his oil paintings, he may not have imagined the impact his gallery would have in the Treasure Valley community. Since opening in January, 2022, the Idaho Art Gallery has gained the attention of local and regional artists. See News Feature Here.

Based on photos from the Idaho Historical Society, local artist, Mark Shawver has created a collection of original artwork depicting the Boise of yesterday with the Boise of today.

See Story Here.

Supporting agriculture is core to my professional mission and I was happy to help the Idaho Preferred program promote their holiday gift boxes.  See segment here.

Seasonal promotions featuring Reed's Dairy items is one of my favorite projects! We visited the KTVB studio to showcase all the delicious options.  See segment here.

I enjoyed working with Boise State University media students to help develop a KTVB segment for their client, Maskal Teff - we took an editorial direction and focused on gluten-free baking for the holidays.   See segment here.

Oregon’s largest hop grower with four different hop farms and harvest locations across the Willamette Valley is encouraging craft brewers to hit the farms to pick whole cones for fresh hop beers.   Full Story Here.

Photo Credit: Coleman Agriculture

 One of the only true farm-to-freezer dairy companies in Idaho, KIVI-TV experienced all of the goodness Reed's Dairy offers its customers. Full Story Here.

We helped Juniper and Blue Boutique promote a unique event featuring 12 women-owned businesses. We created a promotion plan, sample copy and pitched to media, bloggers and community calendars which resulted in an integrated presence across a variety of media outlets. Here is one feature from KIVI-TV. 

 The Race for the Steaks 2020 ended with delicious recipe ideas from Mark Anderson, half of "The Grill Dads" duo who showed viewers how to take beef short ribs and create three different delicious recipes.  Special acknowledgement to Spiceology and Agri Beef.

Reed’s Dairy beat the odds with the birth of triplet female Holstein calves on Feb. 23, 2021. 

A 2016 article in the Lansing Journal referenced a 2015 Polish study that put the occurrence of triplet births in dairy cattle at 1 in 100,000, with the odds of having all heifers at 1 in 8 triplet births. A 2016 Associated Press article pegged the occurrence of triplet heifers at 1 in every 700,000 births.  Read the Full Story HERE.,

The Idaho Beef Council features the role of Agri Beef in Idaho's ag landscape, and how their business contributes to the economy of Idaho.

In support of the Idaho Beef Council,  Idaho’s own Ninja Warrior competitor, rancher Lance Pekus and his children have shared a video preparing a favorite family friendly beef recipe during the time of COVID.  Click image for story.

 'Farmers market on wheels': Idaho Falls dairy employs modern-day milkmen in the Treasure Valley. Click image for story.